Product Listing Ads / Google Shopping Ads
Duration: 00:58:38
Marketing with Bundles, Google Shopping, Pinterest & Email
Welcome to Day 45 of the Dropified 60-Day Challenge!
In this episode of the Dropified 60-Day Challenge, we’re pleased to introduce a new member of our team, e-commerce and digital advertising expert Logan Thompson, as we talk about using Google Shopping Ad’s to reach more customers for your store.
Some of the amazing benefits of using Google Shopping Ads include:
- Better qualified leads. The advertising format allows consumers to see more information about the product inside the ad, to stimulate that important click directly from the ad to the product you are promoting on your store.
- Increased CTR (click through rates) compared to text only advertisements.
- The ability to drill down and filter your campaign management beyond keywords. Using product attributes that you set in the Google Merchant Center, you’ll be able to capture more relevant searches that consumers make that match with your product.
- The opportunity to display the advertisement in two different formats at the same time. The consumer can see both the Shopping Ad and a text advertisement at the same time, to double your exposure to your target customers, on the same campaign.
- A powerful tool called the Bid Simulator, which allows you to gain insights into the competitive landscape of your niche product categories, before you set your spend.
For entrepreneurs and e-commerce business owners who are part of the European Economic Area (EEA) and Switzerland, the same features are available on Google through Comparison Shopping Services (CSSs).
Chase, Lowell and Logan will provide step-by-step guidance on setting up Google Shopping Ads and talk about some of the effective strategies already being used by successful e-commerce business owners to find qualified shoppers.
LESSON 45 WORKSHEETS:
GOOGLE MERCHANT CENTER:
GOOGLE ADS:
GOOGLE SUPPORT FOR SHOPPING CAMPAIGN:
Day 45 Quiz
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True or False: Product Feeds ready to submit to Google Merchant Center are included in Shopify for free.
True or False: Google Shopping Ads feature an image of your product in the Google Search results.
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Dropified® is a software application, which allows you to easily import and manage dropshipped products into your favorite e-commerce platform (like WooCommerce, Shopify and others) and then ship those products you’ve sold, directly to your customers wherever they may live on this planet – in only a few clicks… without EVER physically touching the product. You can also easily import and sell products that can be found from dozens of amazing hand picked vendors. Oh and for some of the major vendor platforms like Ebay, AliExpress, Alibaba, you even have complete automation.This help center aims to get you up to speed on eCommerce as a whole, as well as the technical aspects of utilizing a software like Dropified. Here, you won’t find all of the educational answers of topics external to the software – however, the aim is to familiarize you with topics you need to be mindful of!