Workday – Focus on Videos!
Duration: 00:03:06
Video Ads, Image Ads & Facebook Advertising
Welcome to Day 29 of the Dropified 60-Day Challenge!
Now it’s time to put all those ideas and creativity to work and develop a few videos that you can start using to advertise your shop. This is the really fun part of marketing your business, where you get to share your passion for the niche, and your trending products.
Before you start, think about the kind of videos you click on when browsing on social networks. Look at some of your favorite advertisements for stores in your niche, for some inspiration and ideas to create eye-catching video ads. Create a hook within the first three seconds to draw in your customer and keep them watching.
Remember some of the pro-tips we provided in our Day 28 learning session:
- Keep it short and sweet.
- Use great visuals and alternate with captions.
- Consider the audience and culture of the platform (Facebook, Instagram etc.)
- Watermark your videos with your business logo.
- Make sure to create a strong CTA (call to action) to visit your store.
- Use a friendly thumbnail and cover image that is ‘people focused’.
Create multiple video advertisements so that you can beta test them, to see which ones perform better! Ask your friends and family which ads they prefer (and why) for some additional insight to help you tweak your video advertising to get maximum results.
No additional resources.
Dropified® is a software application, which allows you to easily import and manage dropshipped products into your favorite e-commerce platform (like WooCommerce, Shopify and others) and then ship those products you’ve sold, directly to your customers wherever they may live on this planet – in only a few clicks… without EVER physically touching the product. You can also easily import and sell products that can be found from dozens of amazing hand picked vendors. Oh and for some of the major vendor platforms like Ebay, AliExpress, Alibaba, you even have complete automation.This help center aims to get you up to speed on eCommerce as a whole, as well as the technical aspects of utilizing a software like Dropified. Here, you won’t find all of the educational answers of topics external to the software – however, the aim is to familiarize you with topics you need to be mindful of!