Product Bundles
Duration: 01:02:09
Marketing with Bundles, Google Shopping, Pinterest & Email
Welcome to Day 43 of the Dropified 60-Day Challenge!
It is a sales strategy where the customer and the e-commerce business owner win. Imagine offering even more value by grouping together a collection of products and then discounting them, to make it an offer few shoppers can refuse!Product bundles are a valuable marketing tactic that the most successful six-figure shop owners use to create anticipation, excitement and really (really) happy customers. Grouping together three or more products that fulfill an important need for your customer (or solve a problem) actually saves the customer time that they would have spent searching for the items they need.
And since the bundle is discounted, it saves them money too. Here are some of the reasons why you will want to offer discounted bundles on your store:
- Bargain hunters love them (and tell their friends and family).
- They can be added as a bonus offer to qualified purchase amounts. For example, ‘spend $50 get this [insert name of bundle] for 60% off our regular price.
- They are website traffic magnets and are great to share on social media to introduce new customers to your ecommerce store.
- They are ‘hot sellers’ on Amazon and eBay.
- Did we mention consumers love them?
But before you start creating bundled offers, there is a science to it and you do need to spend some time ‘walking in the customers shoes’ to really understand what kind of offers make online shoppers get excited. What kind of products should you bundle? What is the optimal price point for a discounted product bundle and where should you offer it on your store?
We know many power sellers who are making huge profits, by exclusively following this model. Everything on their stores is bundled, and (much like the concept of a dollar store) their customers can’t get enough of them. You can even categorize your product bundles by price for bargain seekers, i.e., “Under $30”.
Chase and Lowell will show you how easy it is to create product bundles and organize them into designated store boards in Dropified. Create a collection of promotional bundles that you can constantly change, to keep customers interested and shopping for the next great deal you offer them.
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Day 43 Quiz
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True or False: Product Bundles can only be created with products from the same AliExpress supplier.
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Dropified® is a software application, which allows you to easily import and manage dropshipped products into your favorite e-commerce platform (like WooCommerce, Shopify and others) and then ship those products you’ve sold, directly to your customers wherever they may live on this planet – in only a few clicks… without EVER physically touching the product. You can also easily import and sell products that can be found from dozens of amazing hand picked vendors. Oh and for some of the major vendor platforms like Ebay, AliExpress, Alibaba, you even have complete automation.This help center aims to get you up to speed on eCommerce as a whole, as well as the technical aspects of utilizing a software like Dropified. Here, you won’t find all of the educational answers of topics external to the software – however, the aim is to familiarize you with topics you need to be mindful of!