Facebook Optimization
Duration: 01:17:04
Marketing with Bundles, Google Shopping, Pinterest & Email
Welcome to Day 44 of the Dropified 60-Day Challenge!
Optimizing is a science and a mindset. It is the ability to look at the way you are doing something and asking yourself, ‘how can I do this better and get better results?’ Facebook advertising is one of the best and lowest cost methods to reach new e-commerce customers, but you can waste a lot of time and money (with minimal results) if you don’t focus on optimizing your ads.
In this learning session with Dropified Co-Ceo’s Chase Bowers and Lowell Rempel, you will learn how to plan, design and execute your Facebook advertisement like an expert, including coaching on:
- Increasing your advertising click-through rates
- Lowering your advertising campaign CPC (cost per click)
- Reaching higher ROI customers that will convert to sales
- Lowering your CPA (cost per acquisition)
- Increasing sales results without increasing your advertising spend
Learn how to review the analytics in the Facebook Business dashboard, to be able to evaluate the efficacy and reach of each one of your campaigns (and compare it to gross sales performance). From that review, you can stick with winning campaigns and discard advertisements that missed the mark (including the benefit of pausing ad’s that are not performing).
How long should you wait before evaluating your Facebook advertisement? How can you limit your advertisements to deliver only during peak hours of consumer engagement?
We know you’ll find a lot of value in this learning session and look forward to hearing your feedback as you create, publish and learn how to save money and optimize your advertising reach (and sales conversions) on Facebook.
LESSON 44 WORKSHEET:
FACEBOOK BUSINESS MANAGER:
Day 44 Quiz
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What is the name of the method where you start out bidding at a higher daily or lifetime amount at first but then dial the budget back once your campaign take off?
When A/B Testing, what ad element do we recommend you start with?
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Dropified® is a software application, which allows you to easily import and manage dropshipped products into your favorite e-commerce platform (like WooCommerce, Shopify and others) and then ship those products you’ve sold, directly to your customers wherever they may live on this planet – in only a few clicks… without EVER physically touching the product. You can also easily import and sell products that can be found from dozens of amazing hand picked vendors. Oh and for some of the major vendor platforms like Ebay, AliExpress, Alibaba, you even have complete automation.This help center aims to get you up to speed on eCommerce as a whole, as well as the technical aspects of utilizing a software like Dropified. Here, you won’t find all of the educational answers of topics external to the software – however, the aim is to familiarize you with topics you need to be mindful of!