Outside The Box Marketing Ideas
Duration: 01:31:30
Marketing Ideas, YouTube Advertising & eBay Integration
Welcome to Day 57 of the Dropified 60-Day Challenge!
Paid or sponsored advertising works, and it helps new customers find your e-commerce store and products. But have you ever heard of creative organic advertising? They are fun, low-cost and original ideas and communication channels that can be used to crowdsource your shoppers and grow your online community.
Even though your e-commerce store can take purchases from global customers, you shouldn’t neglect the value of local marketing. Non-profits are a win/win opportunity to co-market that you can feel really good about. Find local charities that will partner with you and recommend your e-commerce site as part of their charitable fundraising. Offer the charity a portion of the proceeds of the sale. Remember, you can also link other stores you have through banners on your fundraiser drop-shipping store, to drive cross-traffic.
Facebook Marketplace is another valuable channel that you can use to invite new customers to check out your store. Take some of your products and place the free classified listing. Set your geographic parameters (city/state/country) and offer loss leaders as promotional items to invite shoppers to check out your trendy products.
Look for groups and organizations that share a common interest that links to the products you are selling on your shop. Offer to sponsor events with a prize (coupon or gift certificate) to your shop, to create traffic to your store. And if you are interested in being personally involved with the group (i.e., dog walking club), that’s another in-person networking opportunity you can use, to build your brand awareness and grow your sales.
Ready to try some cool guerilla marketing tactics? Get some fun, creative and unique ‘outside the box’ marketing ideas shared by Dropified Co-CEO’s Chase Bowers and Lowell Rempel.
DOWNLOAD LESSON 57 WORKSHEET:
Dropified® is a software application, which allows you to easily import and manage dropshipped products into your favorite e-commerce platform (like WooCommerce, Shopify and others) and then ship those products you’ve sold, directly to your customers wherever they may live on this planet – in only a few clicks… without EVER physically touching the product. You can also easily import and sell products that can be found from dozens of amazing hand picked vendors. Oh and for some of the major vendor platforms like Ebay, AliExpress, Alibaba, you even have complete automation.This help center aims to get you up to speed on eCommerce as a whole, as well as the technical aspects of utilizing a software like Dropified. Here, you won’t find all of the educational answers of topics external to the software – however, the aim is to familiarize you with topics you need to be mindful of!