Video Advertising for eCommerce Retailers
Duration: 01:18:27
Your Store Pages, Customer Service & Diving Into Ads
Welcome to Day 28 of the Dropified 60-Day Challenge!
You’ve got 3 seconds to get the attention of your potential customer, in a video advertisement. No pressure, right? Video ad’s do not have to be complicated to be effective, but they do have to have structural elements to not only get the customers attention, but to motivate them to visit your store and explore your product assortment.
Here are some of the proven power selling methods and video advertising strategies Chase and Lowell will be sharing in this learning session:
- Planning your video advertisement based on the platform you will be broadcasting on. Considering the audience, and the culture of that social network and why that is important.
- Positioning your store as a solution to a problem or the fulfillment of a need. How to tap into human interest and your own brand culture and incorporate that into your video advertising.
- The importance of watermarking your videos with a logo and call-to-actions (CTAs) that make it easy for potential customers to ‘take the next step’ and visit your shop.
- How to caption your video, and mix footage with persuasive copy.
If video editing is just ‘not your thing’ and you don’t want to outsource some freelance help to create them, Chase and Lowell will also share how to create easy slideshow video ad’s in Facebook. With just a few royalty free stock images, and some imagination, you can get better results than using display (static image) ads.
DOWNLOAD LESSON 28 WORKSHEET:
GOOGLE ADVERTISER COMMUNITY:
FACEBOOK ADS VIDEO GUIDE:
SCREENFLOW (FOR MAC):
ENLIGHT VIDEOLEAP (IPHONE):
QUIK – GOPRO VIDEO EDITOR BY GOPRO, INC:
LIGHTWORKS VIDEO EDITOR (FREE)
Day 28 Quiz
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Dropified® is a software application, which allows you to easily import and manage dropshipped products into your favorite e-commerce platform (like WooCommerce, Shopify and others) and then ship those products you’ve sold, directly to your customers wherever they may live on this planet – in only a few clicks… without EVER physically touching the product. You can also easily import and sell products that can be found from dozens of amazing hand picked vendors. Oh and for some of the major vendor platforms like Ebay, AliExpress, Alibaba, you even have complete automation.This help center aims to get you up to speed on eCommerce as a whole, as well as the technical aspects of utilizing a software like Dropified. Here, you won’t find all of the educational answers of topics external to the software – however, the aim is to familiarize you with topics you need to be mindful of!