Creating a Brand Story
Duration: 00:19:57
Welcome to Day 9 of the Dropified 60-Day Challenge!
In the second part of our product research training, Chase and Lowell drill down to competitive branding aspects that help you to promote the products you sell in your e-commerce shop. It’s about creating a unique brand story about the lifestyle niche, and then selling the solution that the product provides. Whether that is utilitarian (to make a task easier), creative or entertainment, or to enhance comfort, safety or other essential needs.
So, you want to sell big ticket electronics? That’s great, but did you know that specific product category has some of the lowest product markups? The bigger (or heavier) the product, the higher the cost of shipping and handling. What kind of products offer the most ROI for e-commerce business owners? Accessories. Small items that are practical, solve a problem or make a task easier for a consumer are those that have the most markup potential. Typically, smaller products like cosmetics, fashion accessories, small tools, camping equipment, personal smartphone tech and similar products represent your high-revenue opportunities.
Scarcity is part of the success strategy for product research. If you are selling a specific item that can also be found in a local Big Box store, you’ll be competing against their million(s) in advertising and promotion. No matter how good you are, consumers will choose a retail store first if one is available locally. They key is to find highly desirable uncommon or unique products, that are difficult to source anywhere else.
Learn how to use our Product Boards in Dropified to organize your preliminary product selections for your store by category, season or create your own sales promotion boards, with high-profit products that can be discounted to increase your per-customer order value. We’ll show you how to save time, and keep all your new products organized, with Dropified.
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Day 9 Quiz
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Dropified® is a software application, which allows you to easily import and manage dropshipped products into your favorite e-commerce platform (like WooCommerce, Shopify and others) and then ship those products you’ve sold, directly to your customers wherever they may live on this planet – in only a few clicks… without EVER physically touching the product. You can also easily import and sell products that can be found from dozens of amazing hand picked vendors. Oh and for some of the major vendor platforms like Ebay, AliExpress, Alibaba, you even have complete automation.This help center aims to get you up to speed on eCommerce as a whole, as well as the technical aspects of utilizing a software like Dropified. Here, you won’t find all of the educational answers of topics external to the software – however, the aim is to familiarize you with topics you need to be mindful of!