Marketing Channel Setup
Duration: 00:43:51
Setting Up Your Store & Marketing Channels
Lesson Content
Welcome to Day 6 of the Dropified 60-Day Challenge!
In 2017, there were 1.76 billion websites on the internet, which was a 69% increase over the number of registered websites in 2016. When consumers are searching for unique and useful items to buy online, you have to do a little work to help them find your store.
But the good news is that pay-per-click advertising is affordable. And easy to learn.
You don’t have to be an IT expert, or marketing manager to access all the paid advertising tools and know-how you need, to drive the right customers to your e-commerce store. Chase and Lowell share step-by-step instructions to help you set up:
- PayPal or Strip account set up for customer payments in Shopify
- Facebook Business Advertising account
- Google Ad’s account
- Set up of Google Analytics to track website statistics and insights
In this training session, we will also demonstrate how to create a Pixel and install it on your store for Facebook advertising and Google Analytics. Learn how affordable it is to allocate some of your budget to pay-per-click advertisements that bring your target customers right to your store, and how to track and evaluate the performance of your advertising as a sales generating strategy.
DOWNLOAD THE WORKSHEET:
FACEBOOK BUSINESS MANAGER:
SHOPIFY HELP FILE
FOR GOOGLE ADS
GOOGLE ADS:
GOOGLE ANALYTICS
Day 6 Quiz
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Where in Shopify do you install the Google Analytics code?
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Dropified® is a software application, which allows you to easily import and manage dropshipped products into your favorite e-commerce platform (like WooCommerce, Shopify and others) and then ship those products you’ve sold, directly to your customers wherever they may live on this planet – in only a few clicks… without EVER physically touching the product. You can also easily import and sell products that can be found from dozens of amazing hand picked vendors. Oh and for some of the major vendor platforms like Ebay, AliExpress, Alibaba, you even have complete automation.This help center aims to get you up to speed on eCommerce as a whole, as well as the technical aspects of utilizing a software like Dropified. Here, you won’t find all of the educational answers of topics external to the software – however, the aim is to familiarize you with topics you need to be mindful of!