YouTube Advertising
Duration: 01:08:55
Marketing Ideas, YouTube Advertising & eBay Integration
Welcome to Day 58 of the Dropified 60-Day Challenge!
If you think that only big companies can afford to do video marketing and advertising on YouTube, you’re really going to enjoy our tips in this learning session. You don’t have to have a big budget to produce really interesting, informative or entertaining video content that will create interest and traffic to your e-commerce store and website.
How big is your potential reach in YouTube, that may convert to sales and revenues for your drop shipping business?
- YouTube has more than 1.9 billion monthly active users.
- In terms of demographics, 55% of YouTube users are male and 45% are female.
- 75% of Generation X consumers (aged 35 to 54) watch YouTube at least once per month, and that consumer segment watches more than 1.5 billion videos on YouTube per day.
- The top 10 ads on YouTube generated an average of 539 million views and 3.6 million Likes.
What is the difference between a personal YouTube account, and a YouTube Brand or business account? You should create a separate Gsuite identity for each business, including designated emails, and YouTube channels for each store. When you have your email, YouTube and other digital properties organized in Gsuite, you are able to keep your Google Analytics organized, and access your Google Ad dashboard to coordinate sponsored advertising.
After you have set up your YouTube Business account, you can design and customize your channel branding, to match your e-commerce store and start to take a look at different advertising options that are available for the videos you upload to your channel. Chase Bowers and Lowell Rempel review the best types of video advertising formats, and how to optimize your videos for search, on the world’s second largest search engine, YouTube.
GOOGLE ADS:
YOUTUBE:
TUBEHUNT IS AVAILABLE IN THE DROPIFIED PREMIER PLAN:
Day 58 Quiz
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Which type of YouTube Ad charges you only when a viewer watches more than 30 seconds of your ad or interacts with your video elements?
What is the main type of Ads for YouTube?
What is the name of the tool in Dropified that lets you search YouTube specifically for videos that you can advertise on and places them in a list?
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Dropified® is a software application, which allows you to easily import and manage dropshipped products into your favorite e-commerce platform (like WooCommerce, Shopify and others) and then ship those products you’ve sold, directly to your customers wherever they may live on this planet – in only a few clicks… without EVER physically touching the product. You can also easily import and sell products that can be found from dozens of amazing hand picked vendors. Oh and for some of the major vendor platforms like Ebay, AliExpress, Alibaba, you even have complete automation.This help center aims to get you up to speed on eCommerce as a whole, as well as the technical aspects of utilizing a software like Dropified. Here, you won’t find all of the educational answers of topics external to the software – however, the aim is to familiarize you with topics you need to be mindful of!