Take Ownership – Get Stuff Done
Duration: 00:10:11
Landing Pages, Sales Copy & Evaluating Products
Course Content
Welcome to Day 18 of the Dropified 60-Day Challenge!
How important is your homepage design, to the success of your e-commerce store? Every once in awhile you’ll see someone on the sidewalk in front of a business, who is holding a big sign. What is the purpose of that dancing sign guy? He is being paid to get your attention, inform you about an interesting opportunity (i.e., a big sale) and then direct you where to go so that you can participate.
Now imagine your homepage is that same guy. Customer website visits are referred by search engines, the social media posts you publish, links within your blog and sometimes word of mouth, where customers refer family and friends to your store. They arrive at your website ready to ‘check it out’ and then, they will leave just as quick as they got there, unless you provide a visually engaging user experience for them.
How will you know if your homepage is optimized and working the way it should? Google Analytics gathers a statistic called “Bounce Rate” that will tell you almost everything you need to know about your home page design. The higher your Bounce Rate metric is, the bigger the problem. When a visitor lands on your home page and then leaves, you failed to convert them (through your homepage design) into a customer.
Chase and Lowell review the insider secrets and strategies that successful power-sellers use to design a homepage that converts to sales (and return customers). Learn how to create the most dynamic and product focused page that will make your customers visually engage with some of the most exciting products you have to offer.
Learn how to create categories, and product bundles that jump out at your customer. Strategies like product bundles with promotional discounts, a ‘product of the month’ widget, and the use of promotional banners on high-traffic pages (including your blog and footer) are discussed in this fun learning session.
No additional resources.
Dropified® is a software application, which allows you to easily import and manage dropshipped products into your favorite e-commerce platform (like WooCommerce, Shopify and others) and then ship those products you’ve sold, directly to your customers wherever they may live on this planet – in only a few clicks… without EVER physically touching the product. You can also easily import and sell products that can be found from dozens of amazing hand picked vendors. Oh and for some of the major vendor platforms like Ebay, AliExpress, Alibaba, you even have complete automation.This help center aims to get you up to speed on eCommerce as a whole, as well as the technical aspects of utilizing a software like Dropified. Here, you won’t find all of the educational answers of topics external to the software – however, the aim is to familiarize you with topics you need to be mindful of!