Sales Copy – Getting It Written
Duration: 00:30:06
Landing Pages, Sales Copy & Evaluating Products
Course Content
Welcome to Day 17 of the Dropified 60-Day Challenge!
How would you rate your storytelling skills? One of the most important facets of branding and marketing, is the ability to tell a story that demonstrates how a product can fulfill a need for your customer. It is your job to create the purchase motivation, by accurately identifying the need and selling the ‘solution’ to a problem that your customer can relate to.
Some e-commerce stores spend a great deal of time writing detailed product descriptions about the merchandise, without ever drilling-down into the core reasons that a customer might buy the product. Specifications and variants matter of course, but what the customer really wants to know are these three questions:
- Will the product work as advertised?
- What intrinsic value will the product bring to my life?
- Will I enjoy using this product?
When it comes to pitching the cost or savings of the product; don’t do it. Unless it is a bundle or a promotional loss-leader item that you have substantially discounted as a loyalty reward for new or returning customers. Online shoppers are able to assess whether they think a product is competitively priced without any help, and dwelling on the value pricing instead of need fulfillment, can actually make shoppers skeptical.
Chase and Lowell will guide you through creating a list of consumer benefits for each product and demonstrate how to select keywords for your product descriptions (and other on-page content) that will optimize your shop for search engine traffic. Help shoppers find your store, by embedding rich content that reflects search terms they use to look for the products you are selling.
DOWNLOAD THE WORKSHEET:
SALES COPY CHEATSHEET TEMPLATE:
Day 17 Quiz
Dropified® is a software application, which allows you to easily import and manage dropshipped products into your favorite e-commerce platform (like WooCommerce, Shopify and others) and then ship those products you’ve sold, directly to your customers wherever they may live on this planet – in only a few clicks… without EVER physically touching the product. You can also easily import and sell products that can be found from dozens of amazing hand picked vendors. Oh and for some of the major vendor platforms like Ebay, AliExpress, Alibaba, you even have complete automation.This help center aims to get you up to speed on eCommerce as a whole, as well as the technical aspects of utilizing a software like Dropified. Here, you won’t find all of the educational answers of topics external to the software – however, the aim is to familiarize you with topics you need to be mindful of!