Mastering Facebook Ad Targeting
Duration: 01:23:26
Video Ads, Image Ads & Facebook Advertising
Welcome to Day 34 of the Dropified 60-Day Challenge!
Over 1 billion active users on Facebook. Think of that potential! But not all of them will be interested in your products, so you need to be strategic about defining your ideal customer, and using the tools provided in Facebook Business to filter down to the ones who are most likely to convert website visits into online sales.
Paint a big red target on the customers that you want to attract to your store. John (our Facebook advertising expert at Dropified) will do a screen share and demonstrate how to set the correct parameters to drill down to the target customers you want to reach.
Learn how to install your Facebook Pixel so that you can track advertising conversions on your e-commerce website. We share some tips and tricks to use Automatic Optimization on Facebook and allow the social networks AI to deliver your ads to the highest purchase-potential customers. Don’t forget to use your ‘Cheat Sheet’ as Lowell takes you through the step-by-step process of optimized customer targeting in Facebook.
MASTERING FACEBOOK AD TARGETING WORKBOOK:
DROPIFIED GUIDE TO FACEBOOK AD TARGETING:
Day 34 Quiz
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Earned Point(s): 0 of 0, (0) What is one of the FB targeting option mentioned in this session?
True or False: Engagement is when someone comments, likes or follows you or your pages on social media.
What is one way to create a custom audience mentioned in this lesson?
When you’ve created a few valuable Custom Audiences, you can target users that are similar to the target you’ve defined in your Custom Audience. What is this option called?
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Dropified® is a software application, which allows you to easily import and manage dropshipped products into your favorite e-commerce platform (like WooCommerce, Shopify and others) and then ship those products you’ve sold, directly to your customers wherever they may live on this planet – in only a few clicks… without EVER physically touching the product. You can also easily import and sell products that can be found from dozens of amazing hand picked vendors. Oh and for some of the major vendor platforms like Ebay, AliExpress, Alibaba, you even have complete automation.This help center aims to get you up to speed on eCommerce as a whole, as well as the technical aspects of utilizing a software like Dropified. Here, you won’t find all of the educational answers of topics external to the software – however, the aim is to familiarize you with topics you need to be mindful of!